DOHA · QATAR

EST. 2022

Independent digital specialist · Portfolio 2026

Ali Shan
Ayyaz

Digital Specialist✦ Media Buyer✦ Web Developer✦ Creative Marketer✦ Digital Specialist✦ Media Buyer✦ Web Developer✦ Creative Marketer✦

01 / The point of view

Strategy gives the work direction. Creativity makes it impossible to ignore.

Four-plus years working where media, content, design, and technology meet. Every campaign begins with a business goal and ends with a result you can read.

02 / Client stories

Four markets. Four measurable chapters.

Campaign performanceVerified snapshot

Events · Web · Paid media

Doha Gossip

Fill the room before the first track

With more than 1,108 events hosted in Doha, the brand needs a digital system that moves as quickly as nightlife does. I develop and manage the website, publish events, run Meta campaigns, build dynamic review QR codes, create social content, and broadcast upcoming experiences through WhatsApp—connecting awareness, booking momentum, and event operations.

1,108+events hosted

12.2Mimpressions

1.61Mpeople reached

128campaigns

Eight-month Meta Ads snapshot

Campaign performanceVerified snapshot

Tourism · Lead generation

Luxurious Adventures Tourism LLC

Quality leads in a crowded market

In the UAE tourism market, more enquiries do not automatically mean more customers. I managed social media, built Meta campaigns that moved interested travellers into WhatsApp, and supported visibility across Tripadvisor, GetYourGuide, Klook, and Booking.com. The strategy prioritised intent over volume, helping the operations team convert 80–85% of qualified leads.

80–85%lead conversion

7.02Mimpressions

2.23Mpeople reached

31.9Klink clicks

Monthly Meta Ads snapshot

Suleman Raza · Personal PR performance evidence 2

Personal PR · Social growth

Suleman Raza · Personal PR

Turn a personal brand into an audience

Since 2022, I have managed this UK-based entrepreneur’s personal PR across Instagram and TikTok—shaping the content direction, editing short-form video, publishing consistently, and using performance data to refine what came next. The result is sustained audience growth backed by real before-and-after numbers.

29.8K → 166.5KTikTok followers · approx.

458%TikTok growth

149.6K → 212KInstagram followers · approx.

41.7%Instagram growth

Instagram profile, Reels views, and TikTok totals shown in supplied screenshots

Campaign performanceVerified snapshot

E-commerce · Performance media

Khalis Online

Make every campaign work harder

For this Pakistan-based healthy-products brand, I managed social content and built a performance system around Meta campaign planning, audience segmentation, A/B testing, creative direction, and budget control. Across 23 campaigns, continuous optimisation strengthened awareness and conversions while making the spend significantly more efficient.

40%lower cost per result

20%less wasted ad spend

5.6Mimpressions

2.57Mpeople reached

Meta Ads performance evidence

03 / Websites developed

Seven businesses. Three countries.

Digital homes
built for real businesses.

From tourism and nightlife to logistics, construction rentals, e-commerce, food retail, and wedding media.

01Tourism↗

POV Tourism

City tours, desert safaris, water activities, and attraction tickets across Qatar.

Doha · Qatar

02Events↗

Doha Gossip

A digital home for nightlife, restaurant events, tickets, and community experiences.

Doha · Qatar

03E-commerce↗

Khalis Online

Organic and healthy products including almonds, honey, walnuts, and more.

Pakistan

04Logistics↗

Masam Shipping

Import, export, logistics, and worldwide shipping services.

Pakistan · Global

05Equipment rental↗

Rental Box Qatar

Construction equipment and commercial vehicles available for rent in Doha.

Doha · Qatar

06Food retail↗

Khushi Sweets

A premium sweets brand with more than three branches in Pakistan.

Pakistan

07Wedding media↗

Memory Filming

Wedding photography and filming services designed around lasting memories.

United Kingdom

04 / Capabilities

One connected digital practice.

From first impression
to final conversion.

Media, creative, social, and web should not compete for attention. I connect them around one clear outcome.

Performance media

Campaign strategy, setup, optimisation, testing, and reporting across Meta, Google, TikTok, and Snapchat.

Meta Ads · Google Ads · TikTok Ads · Snapchat Ads

Web development

Website creation and management with close attention to speed, usability, security, and the path to conversion.

WordPress · E-commerce · Hosting · SSL · UX

Social systems

Channel strategy, content planning, publishing, community touchpoints, and performance-led audience growth.

Instagram · Facebook · TikTok · WhatsApp

Creative production

Social-first design and short-form video created to hold attention and support a clear campaign objective.

Graphic design · Ad creative · Video editing

05 / Graphic design archive

Campaigns, products, tourism, events, and identity.

Designed to stop
the scroll.

A curated mix of social media graphics, promotional campaigns, product visuals, tourism offers, event creative, and brand collateral.

Qatar Grand Prix campaign designed by Ali Shan Ayyaz — 01Qatar Grand Prix campaignNarrative by Ali · Event creative

Gulab Jamun product visual designed by Ali Shan Ayyaz — 02Gulab Jamun product visualKhushi Sweets · Food campaign

03Personal brand character posterAli Shan Ayyaz · Identity creative

Sahara desert campaign designed by Ali Shan Ayyaz — 04Sahara desert campaignSahara Rider · Tourism advertising

Fashion sale campaign designed by Ali Shan Ayyaz — 05Fashion sale campaignZeelbaas · Retail advertising

Doha tourism campaign designed by Ali Shan Ayyaz — 06Doha tourism campaignPOV Tourism · Destination creative

Brand collateral · Front + back

One identity.
Two considered sides.

Business-card design for Masam Shipping Services, presented as one complete system.

Masam Shipping Services business card front — Front / Contact side

Masam Shipping Services business card back — Back / Services side

Dhow cruise campaign designed by Ali Shan Ayyaz — 07Dhow cruise campaignLuxurious Adventures · Experience advertising

Khoya Barfi product visual designed by Ali Shan Ayyaz — 08Khoya Barfi product visualKhushi Sweets · Food campaign

Jet car campaign designed by Ali Shan Ayyaz — 09Jet car campaignSahara Rider · Adventure advertising

Gulab Jamun packaging campaign designed by Ali Shan Ayyaz — 10Gulab Jamun packaging campaignKhushi Sweets · Product advertising

Quad bike campaign designed by Ali Shan Ayyaz — 11Quad bike campaignLuxurious Adventures · Tourism advertising

Three-attraction campaign designed by Ali Shan Ayyaz — 12Three-attraction campaignSahara Rider · Offer creative

Not just visible.

Memorable.

Ideas with atmosphere · execution with discipline

Portrait 001Doha · Qatar

06 / The person behind the work

I work at the intersection of numbers and narrative.

I’m Ali Shan Ayyaz, 25, a Doha-based digital specialist with more than four years of hands-on experience across performance marketing, social media, creative production, and web development.

My approach is direct: understand the objective, make the message clear, build the right system, and keep improving it through real performance data. I care about the entire journey—from the first ad someone notices to the website, WhatsApp conversation, booking, or sale that follows.

2025 — NowDigital SpecialistDoha Gossip Trading W.L.L.

2024 — 2025Media BuyerKhalis Online · Luxurious Adventures

2022 — NowPersonal PR & SocialSuleman Raza

Working knowledge

Meta AdsGoogle AdsTikTok AdsSnapchat AdsTripadvisor AdsGA4Google Tag ManagerSearch ConsoleWordPressCanvaPhotoshop

07 / Next chapter

Let’s make the
next frame count.

Available for ambitious campaigns, social growth, creative work, and web projects.

Email Ali ↗ +974 7756 0290 ↗ LinkedIn ↗

Ali ShanAyyaz

Strategy gives the work direction. Creativity makes it impossible to ignore.

Fill the room before the first track

Quality leads in a crowded market

Turn a personal brand into an audience

Make every campaign work harder

Digital homesbuilt for real businesses.

POV Tourism

Doha Gossip

Khalis Online

Masam Shipping

Rental Box Qatar

Khushi Sweets

Memory Filming

From first impressionto final conversion.

Performance media

Web development

Social systems

Creative production

Designed to stopthe scroll.

One identity.Two considered sides.

Memorable.

I work at the intersection of numbers and narrative.

Let’s make thenext frame count.

Ali Shan
Ayyaz

Digital homes
built for real businesses.

From first impression
to final conversion.

Designed to stop
the scroll.

One identity.
Two considered sides.

Let’s make the
next frame count.